Top Travel & Tourism Websites in New Zealand

Name: Top websites in New Zealand (Travel & Tourism)
Creator: Semrush
License: https://srush.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in New Zealand, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

1.85M

47.21%875.4K

52.79%979.05K

↓3.42%

↓10.12%

Direct

jetstar.com

1.08M

26.69%288.48K

73.31%792.46K

↓4.3%

↓3.1%

Direct

airbnb.co.nz

849.19K

47.97%407.36K

52.03%441.84K

↓25.61%

↓9.48%

Direct

skyscanner.co.nz

795.59K

36.51%290.45K

63.49%505.14K

↑6.8%

↓3.37%

Direct

flightradar24.com

689.21K

27.14%187.04K

72.86%502.17K

↓5.83%

↑57.95%

Direct

doc.govt.nz

542.55K

33.63%182.47K

66.37%360.09K

↓22.13%

↓6.89%

Direct

tripadvisor.co.nz

540.28K

42.18%227.88K

57.82%312.4K

↓5.54%

↓30.63%

Search

grabaseat.co.nz

400.38K

17.58%70.4K

82.42%329.98K

↑77.99%

↓11.39%

Direct

trip.com

395.9K

36.18%143.24K

63.82%252.67K

↓4.16%

↑82.27%

Direct

americanexpress.com

343.31K

28.63%98.29K

71.37%245.02K

↓38.68%

↑77.49%

Direct

qantas.com

313.19K

57.02%178.57K

42.98%134.62K

↓49.78%

↓8.11%

Direct

emirates.com

312.06K

20.14%62.84K

79.86%249.22K

↑39.95%

↑26.35%

Direct

bookabach.co.nz

289.04K

13.85%40.03K

86.15%249.01K

↑68.29%

↑14.95%

Direct

tripadvisor.com

280.92K

28.29%79.49K

71.71%201.44K

↑0.88%

↓40.3%

Search

expedia.co.nz

278K

59.34%164.97K

40.66%113.03K

↑5.5%

↓9.36%

Direct

accor.com

257.65K

26.61%68.57K

73.39%189.08K

↑16.75%

↑4.98%

Direct

flightaware.com

248.08K

12.27%30.43K

87.73%217.65K

↓40.05%

↑7.88%

Search

flightcentre.co.nz

239.77K

31.73%76.08K

68.27%163.7K

↓1.48%

↓10.85%

Direct

swellmap.com

236.81K

12.47%29.53K

87.53%207.28K

↑14.8%

↓38.12%

Direct

fijiairways.com

234.85K

17.09%40.13K

82.91%194.72K

↑42.05%

↑45.44%

Direct

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Key Insights on Top Travel & Tourism Websites in New Zealand on June 2026

As of June 2026, booking.com leads Travel & Tourism in New Zealand with 1.85M monthly visits. Its audience skews mobile-first (47.21% desktop / 47.21% mobile), and traffic is down month over month -3.42% and down year over year -10.12%. jetstar.com holds second with 1.08M visits and a mobile-leaning mix (26.69% desktop / 73.31% mobile), while airbnb.co.nz ranks third with 849.19K visits.

Across the leaders, thebelfry.com is the most mobile-first (100% of visits), whereas skylinewebcams.com is the most desktop-reliant (100%). Momentum favors queenstown.com in the latest month (3,484.62%), while housesittersuk.co.uk shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 79 of the top 100 sites are direct-led, 16 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in New Zealand