Top Travel & Tourism Websites in Japan

Name: Top websites in Japan (Travel & Tourism)
Creator: Semrush
License: https://srush.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Japan, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

jreast.co.jp

19.53M

14.41%2.81M

85.59%16.71M

↑0.52%

↑5.62%

Direct

jr-central.co.jp

13.98M

12.69%1.78M

87.31%12.21M

↑12.23%

↓18.25%

Direct

trip.com

11.21M

59.27%6.65M

40.73%4.57M

↓3.77%

↑52.57%

Direct

tokyodisneyresort.jp

10.79M

6.49%699.52K

93.51%10.09M

↑13.78%

↓18.68%

Direct

westjr.co.jp

10.46M

10.12%1.06M

89.88%9.4M

↑39.12%

↓7.45%

Direct

jr-odekake.net

7.8M

10.66%832.2K

89.34%6.97M

↓14.66%

↓16.54%

Direct

eki-net.com

7.01M

16.56%1.16M

83.44%5.85M

↓2.02%

↓28.35%

Direct

booking.com

6.21M

49.31%3.06M

50.69%3.15M

↓14.84%

↓11.78%

Direct

agoda.com

6.06M

37%2.24M

63%3.82M

↓26.81%

↑10.95%

Direct

his-j.com

4.99M

14.87%742.86K

85.13%4.25M

↓2.41%

↓10.62%

Direct

jrkyushu.co.jp

4.73M

7.99%377.68K

92.01%4.35M

↑59.6%

↓4.34%

Direct

jtb.co.jp

4.42M

20.67%913.86K

79.33%3.51M

↑0.77%

↓29.06%

Direct

hankyu-travel.com

4.37M

16.98%741.69K

83.02%3.63M

↓1.1%

↓5.63%

Direct

4travel.jp

4.06M

14.97%607.77K

85.03%3.45M

↓27.48%

↓33.41%

Search

reservation.jp

4.02M

19.24%772.72K

80.76%3.24M

↓6.96%

↑3.58%

Direct

skyscanner.jp

4.01M

42.97%1.72M

57.03%2.29M

↓7.38%

↓18.37%

Direct

klook.com

3.92M

34.7%1.36M

65.3%2.56M

↓30.05%

↑145.98%

Direct

kintetsu.co.jp

3.89M

5.72%222.68K

94.28%3.67M

↑14.84%

↓20.72%

Direct

tripadvisor.jp

3.76M

17.65%664K

82.35%3.1M

↓21.12%

↓19.9%

Search

jrhokkaido.co.jp

2.97M

4.52%134.06K

95.48%2.83M

↑0.51%

↑44.23%

Direct

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Key Insights on Top Travel & Tourism Websites in Japan on June 2026

As of June 2026, jreast.co.jp leads Travel & Tourism in Japan with 19.53M monthly visits. Its audience skews mobile-first (14.41% desktop / 14.41% mobile), and traffic is up month over month 0.52% and up year over year 5.62%. jr-central.co.jp holds second with 13.98M visits and a mobile-leaning mix (12.69% desktop / 87.31% mobile), while trip.com ranks third with 11.21M visits.

Across the leaders, chaji.jp is the most mobile-first (100% of visits), whereas ctrip.com is the most desktop-reliant (97.68%). Momentum favors chaji.jp in the latest month (361.89%), while mapple.net shows the steepest pullback.

Acquisition patterns also differ: jreast.co.jp is driven primarily by search, jreast.co.jp by direct, and jreast.co.jp by referral; overall, 62 of the top 100 sites are direct-led, 36 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Japan