Top Travel & Tourism Websites in Zambia

Name: Top websites in Zambia (Travel & Tourism)
Creator: Semrush
License: https://srush.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Zambia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

10.5K

95.6%10.04K

4.4%462

↑19.11%

↑6.32%

Direct

tripadvisor.com

9.02K

96.19%8.68K

3.81%344

↑116.51%

↑5.51%

Search

safaribookings.com

7.74K

100%7.74K

-

↑149.29%

↑531.29%

Direct

qatarairways.com

6K

100%6K

-

↑11.44%

↑51.7%

Direct

ethiopianairlines.com

5.74K

94.57%5.43K

5.43%312

↑32.76%

↑16.84%

Direct

flyairlink.com

4.58K

96.14%4.41K

3.86%177

↑257.41%

↑8.51%

Direct

emirates.com

4.2K

100%4.2K

-

↑123.06%

↑27.66%

Direct

zambiaimmigration.gov.zm

4.05K

49.44%2K

50.56%2.05K

↑29.9%

↓10.15%

Direct

trip.com

3.15K

97.46%3.07K

2.54%80

↑143.73%

↑29.12%

Direct

getyourguide.com

3.14K

50.49%1.59K

49.51%1.56K

↑571.15%

↑25.61%

Direct

skyscanner.net

2.78K

100%2.78K

-

↑51.06%

↑72.27%

Direct

kenya-airways.com

2.7K

100%2.7K

-

↑78.35%

↑18.67%

Direct

airbnb.com

2.69K

97.62%2.62K

2.38%64

↑88.17%

↓22.46%

Direct

agoda.com

2.66K

95.34%2.54K

4.66%124

↓28.02%

↓14.93%

Direct

proflight-zambia.com

2.57K

84.76%2.18K

15.24%392

↑3.84%

↑63.54%

Direct

makemytrip.com

2.35K

100%2.35K

-

↑250.75%

↓55.52%

Direct

marriott.com

2.35K

100%2.35K

-

↑332.66%

↓6.87%

Direct

today.com.na

1.89K

100%1.89K

-

↓12.86%

0%

Direct

flightradar24.com

1.59K

91.34%1.46K

8.66%138

↑330.54%

↓6.43%

Direct

flysafair.co.za

1.55K

100%1.55K

-

↑1,638.2%

↑84.42%

Search

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Key Insights on Top Travel & Tourism Websites in Zambia on June 2026

As of June 2026, booking.com leads Travel & Tourism in Zambia with 10.5K monthly visits. Its audience skews desktop-first (95.6% desktop / 95.6% mobile), and traffic is up month over month 19.11% and up year over year 6.32%. tripadvisor.com holds second with 9.02K visits and a desktop-leaning mix (96.19% desktop / 3.81% mobile), while safaribookings.com ranks third with 7.74K visits.

Across the leaders, flysafarilink.com is the most mobile-first (80.23% of visits), whereas safaribookings.com is the most desktop-reliant (100%). Momentum favors flysafair.co.za in the latest month (1,638.2%), while ctrip.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 61 of the top 100 sites are direct-led, 28 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Zambia