Get your healthcare practice found by more patients
Patients search for symptoms, specialists, and local providers before they ever book an appointment. Semrush helps healthcare organizations show up across Google, Maps, and AI answers to reach them.
From symptom search to booked appointment — own the journey.
I’ve never seen a local dental practice in the world ranking as much as we are now, I’ve never seen a local practice in the world with as much traffic as we have. We are ranking nationally. Because of the tool. Simple as that. And I still don’t use even 50% of it.
Ed Challinor
Co-founder and CEO, Smileworks Liverpool
Be trusted in search, recommended by AI, and chosen by patients.
Discover the search terms bringing patients to your competitors
Surface every symptom, condition, specialty, and provider query relevant to your practice, with full competitor ranking data showing exactly where the gaps are.
Get found on Google Maps and local search
Optimize your presence across Google Maps, local packs, and key healthcare directories so patients searching for care in your area always find your listing first.
Create trustworthy content that gets your organization visible
Create authoritative and trustworthy content that earns search rankings for patient queries and gets cited by AI assistants when people ask health-related questions.
See how AI platforms describe your providers and specialties
Track what ChatGPT and Gemini say about your health system when patients ask for provider recommendations — and monitor how it compares to competitor descriptions.
Fix the technical issues stopping your patient-facing pages from ranking
Automatically crawl your site and surface the page speed problems, crawl errors, and structured data gaps that are preventing key pages from appearing in search results.
Google Maps
Google Search & AI Overviews
Yelp & local directories
Mobile & desktop search
Every tool you need for better visibility
Don't just take our word for it
4.5
4.5
4.7
4.7
4.4
4.4
Marketers all over the world trust Semrush
28M
Marketing professionals have already used Semrush
35%
Fortune 500 companies use Semrush as their go-to marketing tool
21
International awards for best SEO software suite
How Semrush helps healthcare organizations grow
Learn more about growing brand visibility for a healthcare brand
Healthcare visibility at health system scale
Semrush for Enterprise delivers advanced automations, analyses, and centralized workspace management that large health systems need to grow at the highest level.
FAQ
Semrush helps healthcare organizations attract more patients by identifying the search terms patients use to find providers and treatments, then optimizing your local listings so nearby patients can find your practice on maps, search results, and AI answers. Its competitor analysis tools also show where competing healthcare organizations earn their visibility and how they attract new patients.
Semrush is a marketing research and optimization platform and does not store or process patient data. It helps healthcare businesses and marketers build content and SEO strategies that support medical accuracy and Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) standards, without handling any protected health information.
Yes, Semrush can help you rank for local healthcare searches. The Local Toolkit optimizes your presence in Google Maps, local search results, and key medical directories so patients searching for care in your area find and choose your practice over competitors.
AI affects patient searches because more patients now turn to AI assistants for health guidance, asking about symptoms, comparing treatments, and looking for nearby providers. What those tools say about your health system matters, and the AI Visibility Toolkit shows how ChatGPT, Gemini, and other large language models (LLMs) describe your specialties and providers, so you can make sure patients get accurate information and find their way to the right care.
START GROWING YOUR ONLINE VISIBILITY TODAY
Get free 7-day access to our marketing toolkits. Cancel anytime.