Top Beauty & Cosmetics Websites in the World

Name: Top websites World (Beauty & Cosmetics)
Creator: Semrush
License: https://srush.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in the World, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

38.01M

26.26%9.98M

73.74%28.03M

↓5.21%

↑21.77%

Direct

sephora.com

34.59M

28.34%9.8M

71.66%24.79M

↓0.57%

↑9.67%

Direct

ulta.com

29.79M

21.78%6.49M

78.22%23.3M

↑2.45%

↑29.34%

Direct

boots.com

22.34M

21.64%4.84M

78.36%17.51M

↑1.2%

↑16.09%

Direct

qvc.com

16.82M

16.32%2.75M

83.68%14.08M

↑6.95%

↓13.04%

Direct

scentbird.com

16.42M

2.29%376.1K

97.71%16.04M

↑1.67%

↑82.28%

Direct

ipsy.com

14.34M

2.48%356.01K

97.52%13.98M

↓19.51%

↑96.01%

Direct

yesstyle.com

13.55M

28.6%3.88M

71.4%9.68M

↓3.06%

↑13.4%

Direct

fragrancenet.com

12.46M

16.27%2.03M

83.73%10.43M

↓8.9%

↑14.17%

Direct

fragrantica.es

10.49M

18.67%1.96M

81.33%8.53M

↓1.08%

↑58.74%

Search

nykaa.com

9.24M

11.83%1.09M

88.17%8.14M

↓24.78%

↑22.45%

Direct

primor.eu

9.16M

17.61%1.61M

82.39%7.54M

↑20.28%

↑8.16%

Direct

sallybeauty.com

8.91M

10.63%946.81K

89.37%7.96M

↑0.28%

↑35.94%

Direct

superdrug.com

8.02M

20.98%1.68M

79.02%6.34M

↑1.23%

↓1.16%

Direct

planity.com

7.98M

23.62%1.88M

76.38%6.09M

↑0.35%

↑16.04%

Direct

stylevana.com

7.16M

25.28%1.81M

74.72%5.35M

↑3.39%

↑10.79%

Direct

boticario.com.br

6.99M

10.7%747.67K

89.3%6.24M

↓18.29%

↓27.46%

Direct

lookfantastic.com

6.69M

19.07%1.28M

80.93%5.41M

↓11.78%

↑12.71%

Direct

lipscosme.com

6.26M

6.73%421.33K

93.27%5.84M

↓17.13%

↓7.17%

Search

shoppersdrugmart.ca

6.21M

27.74%1.72M

72.26%4.49M

↑8.46%

↑17.15%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Beauty & Cosmetics Websites in the World on June 2026

As of June 2026, fragrantica.com leads Beauty & Cosmetics in the World with 38.01M monthly visits. Its audience skews mobile-first (26.26% desktop / 26.26% mobile), and traffic is down month over month -5.21% and up year over year 21.77%. sephora.com holds second with 34.59M visits and a mobile-leaning mix (28.34% desktop / 71.66% mobile), while ulta.com ranks third with 29.79M visits.

Across the leaders, luminesscosmetics.com is the most mobile-first (99.79% of visits), whereas goldapple.ru is the most desktop-reliant (60.96%). Momentum favors langehair.com in the latest month (172.79%), while eudora.com.br shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in the World