Top Beauty & Cosmetics Websites in Brazil

Name: Top websites in Brazil (Beauty & Cosmetics)
Creator: Semrush
License: https://srush.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Brazil, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

boticario.com.br

6.86M

10.52%721.44K

89.48%6.13M

↓18.69%

↓26.9%

Direct

fragrantica.com.br

5.39M

19.18%1.03M

80.82%4.36M

↓9.41%

↑74.77%

Direct

natura.com.br

3.31M

22.86%757.59K

77.14%2.56M

↑34.98%

↓41.14%

Direct

eudora.com.br

2.43M

6.65%161.93K

93.35%2.27M

↓30.56%

↓33.88%

Direct

epocacosmeticos.com.br

1.37M

26.1%358.25K

73.9%1.01M

↑37.97%

↓26.99%

Direct

belezanaweb.com.br

1.35M

39.55%535.92K

60.45%818.99K

↓25.72%

↓25.91%

Direct

natura.com

1.14M

8.11%92.76K

91.89%1.05M

↓7.64%

↑232.81%

Direct

sephora.com.br

1.07M

36.21%389.18K

63.79%685.49K

↓15.31%

↓9.77%

Direct

principiaskin.com

861.56K

13.22%113.92K

86.78%747.64K

↑53.42%

↑22.42%

Direct

avon.com.br

834.53K

6.77%56.52K

93.23%778.01K

↓36.48%

↓43.03%

Direct

salonline.com.br

752.41K

9.14%68.74K

90.86%683.68K

↑21.65%

↓23.79%

Direct

granado.com.br

531.44K

32.07%170.43K

67.93%361.01K

↓18.51%

↓22.08%

Direct

trinks.com

492.51K

41.2%202.93K

58.8%289.58K

↓7.2%

↑11.55%

Direct

creamy.com.br

453.7K

18.83%85.43K

81.17%368.27K

↓30.19%

↑5.67%

Direct

loccitaneaubresil.com

448.09K

17.33%77.67K

82.67%370.42K

↑58.21%

↓35.17%

Direct

intheboxperfumes.com.br

438.3K

33.64%147.45K

66.36%290.85K

↓14.29%

↑23.18%

Direct

perfectcorp.com

431.17K

20.47%88.25K

79.53%342.93K

↑54.97%

↑24.89%

Search

fragrantica.com

427.21K

27.54%117.65K

72.46%309.56K

↑9.99%

↑155.23%

Direct

stealthelook.com.br

382.85K

11.37%43.53K

88.63%339.32K

↓3.66%

↓28.67%

Direct

loreal-paris.com.br

378.96K

8.53%32.32K

91.47%346.64K

↑40.4%

↓17.57%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Brazil on June 2026

As of June 2026, boticario.com.br leads Beauty & Cosmetics in Brazil with 6.86M monthly visits. Its audience skews mobile-first (10.52% desktop / 10.52% mobile), and traffic is down month over month -18.69% and down year over year -26.9%. fragrantica.com.br holds second with 5.39M visits and a mobile-leaning mix (19.18% desktop / 80.82% mobile), while natura.com.br ranks third with 3.31M visits.

Across the leaders, blendbunnycosmetics.com is the most mobile-first (100% of visits), whereas doterra.com is the most desktop-reliant (84.74%). Momentum favors blendbunnycosmetics.com in the latest month (36,142.43%), while imperiodasessencias.com.br shows the steepest pullback.

Acquisition patterns also differ: boticario.com.br is driven primarily by search, boticario.com.br by direct, and boticario.com.br by referral; overall, 78 of the top 100 sites are direct-led, 21 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Brazil