Top Beauty & Cosmetics Websites in Estonia

Name: Top websites in Estonia (Beauty & Cosmetics)
Creator: Semrush
License: https://srush.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Estonia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

tallink.com

168.19K

85.44%143.7K

14.56%24.49K

↑15.65%

↑29.84%

Direct

loverte.com

30.74K

70.83%21.77K

29.17%8.97K

↓2.23%

↑8.77%

Direct

tradehouse.ee

27.86K

71.87%20.02K

28.13%7.84K

↑12.57%

↓7.11%

Search

fragrantica.com

20.98K

86.31%18.11K

13.69%2.87K

↓60.01%

↓4.81%

Search

mylook.ee

15.17K

78.15%11.85K

21.85%3.31K

↓30.46%

↓5.79%

Search

douglas.ee

14.95K

92.98%13.9K

7.02%1.05K

↓46.46%

↓6.14%

Search

fragrantica.ru

14.16K

62.08%8.79K

37.92%5.37K

↓32.72%

↑11.23%

Search

apothekabeauty.ee

12.2K

39.5%4.82K

60.5%7.38K

↑56.21%

↑11.81%

Direct

cultbeauty.com

9.02K

61.04%5.51K

38.96%3.51K

↓8.73%

↑4.12%

Paid

prokosmeetika.ee

8.07K

84.04%6.78K

15.96%1.29K

↑52.29%

↓0.74%

Search

ilu.ee

7.62K

72.6%5.53K

27.4%2.09K

↑5.72%

↓13.44%

Search

yesstyle.com

7.54K

100%7.54K

-

↑44.31%

↑24.61%

Direct

oriflame.com

7.4K

62.28%4.61K

37.72%2.79K

↑704.79%

↓4.57%

Direct

doterra.com

6.04K

100%6.04K

-

↑123.05%

↓43.44%

Direct

topbeauty.ee

4.66K

52.79%2.46K

47.21%2.2K

↑1.88%

↑55.99%

Paid

cremedelacreme.shop

4.17K

67.03%2.8K

32.97%1.38K

↓41.34%

↓13.43%

Search

goldapple.ru

3.65K

75.64%2.76K

24.36%888

↓45.25%

↑93.32%

Direct

loogilusalong.ee

3.25K

15.29%497

84.71%2.75K

↑110.56%

↑16.93%

Direct

joik.ee

3.04K

100%3.04K

-

↓31.01%

↑37.35%

Direct

aromat.ee

3.01K

100%3.01K

-

↓43.63%

↓31.49%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Estonia on June 2026

As of June 2026, tallink.com leads Beauty & Cosmetics in Estonia with 168.19K monthly visits. Its audience skews desktop-first (85.44% desktop / 85.44% mobile), and traffic is up month over month 15.65% and up year over year 29.84%. loverte.com holds second with 30.74K visits and a desktop-leaning mix (70.83% desktop / 29.17% mobile), while tradehouse.ee ranks third with 27.86K visits.

Across the leaders, verona.kz is the most mobile-first (100% of visits), whereas yesstyle.com is the most desktop-reliant (100%). Momentum favors idunminerals.com in the latest month (1,229.11%), while andbeauty.ee shows the steepest pullback.

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 44 of the top 100 sites are direct-led, 50 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Estonia