Top Insurance Websites in Vietnam

Name: Top websites in Vietnam (Insurance)
Creator: Semrush
License: https://srush.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Vietnam, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

baohiemxahoi.gov.vn

1.39M

55.27%766.79K

44.73%620.65K

↓23.36%

↓35.49%

Direct

mof.gov.vn

469.31K

76.42%358.66K

23.58%110.65K

↓11.89%

↓67.54%

Direct

zalp.ch

266.33K

-

100%266.33K

↑247.94%

↑231,314.1%

Direct

prudential.com.vn

135.17K

36.78%49.71K

63.22%85.46K

↓44.36%

↓63.25%

Direct

hsbc.com.vn

85.53K

29.24%25.01K

70.76%60.53K

↓17.13%

↓46.07%

Search

muadi.com.vn

75K

100%75K

-

↓23.64%

↑5.89%

Direct

baoviet.com.vn

73.48K

84.69%62.23K

15.31%11.25K

↓30.35%

↓32.32%

Direct

evbi.vn

72.5K

38.34%27.8K

61.66%44.7K

↑51.65%

↑6.38%

Direct

manulife.com.vn

63.15K

58.42%36.89K

41.58%26.26K

↓1.52%

↓41.67%

Direct

mic.vn

60.94K

56.95%34.7K

43.05%26.24K

↓2.19%

↓17.58%

Direct

aia.com.vn

49.53K

37.2%18.43K

62.8%31.11K

↑10.88%

↓51.02%

Direct

dai-ichi-life.com.vn

46.86K

67.52%31.64K

32.48%15.22K

↓62.42%

↓50.96%

Direct

baovietnhantho.com.vn

46.33K

60.12%27.86K

39.88%18.48K

↓34.47%

↓27.06%

Direct

fwd.com.vn

46.14K

27.62%12.74K

72.38%33.4K

↑75.97%

↓44.64%

Direct

baominh.vn

43.04K

30%12.91K

70%30.13K

↓1.66%

↑137.79%

Direct

generali.fr

27.31K

0.01%2

99.99%27.31K

↑94,065.52%

↑3,121.92%

Direct

krungthai.com

27.25K

2.82%768

97.18%26.49K

↑119.01%

↑2,302.39%

Direct

firstam.com

26.32K

100%26.32K

-

↓2.72%

↓1.97%

Direct

gic.vn

24.75K

12.01%2.97K

87.99%21.78K

↑191.54%

↓47.5%

Direct

chubb.com

22.45K

43.73%9.82K

56.27%12.63K

↑34.73%

↓32.75%

Direct

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Key Insights on Top Insurance Websites in Vietnam on June 2026

As of June 2026, baohiemxahoi.gov.vn leads Insurance in Vietnam with 1.39M monthly visits. Its audience skews desktop-first (55.27% desktop / 55.27% mobile), and traffic is down month over month -23.36% and down year over year -35.49%. mof.gov.vn holds second with 469.31K visits and a desktop-leaning mix (76.42% desktop / 23.58% mobile), while zalp.ch ranks third with 266.33K visits.

Across the leaders, zalp.ch is the most mobile-first (100% of visits), whereas muadi.com.vn is the most desktop-reliant (100%). Momentum favors generali.fr in the latest month (94,065.52%), while generali.vn shows the steepest pullback.

Acquisition patterns also differ: baohiemxahoi.gov.vn is driven primarily by search, baohiemxahoi.gov.vn by direct, and baohiemxahoi.gov.vn by referral; overall, 83 of the top 100 sites are direct-led, 13 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Vietnam